Intranets – was trennt die Spreu vom Weizen?

Die 2008 bereits zum dritten Mal durchgeführte Studie „Global Intranet Trends“ von Jane McConnell (NetStrategy/JMC) kommt zu einer für jeden Intranet Verantwortlichen wichtigen Schlussfolgerung:

nur “way of working” Intranets steigern die Mitarbeiter-Produktivität!
(als „Way of Working“ werden diejenigen Intranets bezeichnet, die bereits heute für den Grossteil der Mitarbeiter das wichtigste Arbeitsmittel darstellen)

Dies ist jedoch erst in 22% der 226 befragten Organisationen der Fall.

Ein entscheidender Unterschied zu Unternehmen, bei denen dieser Zustand erst in 1-2 bzw. 3-4 Jahren erreicht werden wird, ist der, dass die am weitest entwickelten Intranets den Bedürfnissen von “Knowledge Workers” und Sachbearbeiter gleichermassen Rechnung tragen.

Eine zu starke Ausrichtung auf die “am nächsten liegende” Zielgruppe wirkt sich also kontraproduktiv aus.

Was unterscheidet nun die Unternehmen, die dieses Ziel bereits erreicht haben, von denen, die frühestens in einigen Jahren so weit sein werden?

Der Report hat die folgenden Faktoren bzw. Unterschiede festgestellt:

· Es ist ein ausgewogeneres Verhältnis zwischen Top-Down-Informationsflüssen einerseits und Bottom-up und horizontalen Informationsflüssen andererseits, vorhanden

· Das Intranet ist sowohl das primäre Informationsmedium, als auch Instrument zur Produktivitätssteigerung und Collaboration (inkl. Social Media)

· Das Intranet ist die Eingangstür zu Geschäftsapplikationen und sonstigen Ressourcen

· Eine dokumentierte und freigegebene Intranet Strategie existiert, die alle relevanten Stakeholder berücksichtigt und die regelmässig überprüft wird

· Es sind etablierte (formelle) Standards und Guidelines vorhanden (und werden ausgeführt)

· Es wird Support und Ausbildung für Content-bezogene Rollen angeboten

· Der Austausch unter den Editoren wird gefördert

· Es gibt definierte „Content Ownership“ (mit fachlicher Verantwortung für Inhalte)

· Das Intranet ist an Unternehmensstrategie und Prozesse angelehnt

· Es gibt keine veralteten Informationen

· Es wird ein breites Spektrum an Informationen bereit gestellt

· Fokussierung auf Qualität und Relevanz des Contents

· Intranet-bezogene Aufgaben finden sich auch in den Job-Beschreibungen wieder

· Verwendung impliziter Personalisierung (Customisation)

· Search (und „Findbarkeit“ generell) wird ernst genommen und entsprechend behandelt (z.B. ausreichendes Staffing, Analyse der Search Logs, Usability Testing, Best Bets, …)

· Regelungen für Metadaten

· Aktuelle Mitarbeiterinformationen im „Telefonbuch“

· Fokussierung auf (eine) gemeinsame Sprache

· Einsatz von Audio- und Web-Conferencing

· Governance für Social Media (Codes of Conduct, Toolauswahl, …)

· Verwendung von “harten” und quantifizierten Messgrössen für die Beurteilung des Werts des Intranets

· Intranet-Zugriff ist auch ausserhalb des Arbeitsplatzes möglich

· Der Intranet Manager legt hohen Wert auf eigenes Wissen im Bereich Informationsarchitektur, „Business & Processes“ und User-Centered Design (UCD)

· Intranet Manager hat gute Skills in den Bereichen Kommunikation, Projektmanagement und „strategisches Denken“

· Intranet Manager fokussiert auf Veränderung und Beeinflussung der Organisation

Der vollständige Report enthält auf 128 Seiten viele weitere Einsichten aus der Praxis und ist direkt bei der Autorin erwerbbar: Global Intranet Trends for 2009 Report

Mitarbeiter für Projekte im Bereich Intranet / Web / ECM gesucht (Freelance und Festanstellung)

Für eine Reihe von spannenden Projekten im Bereich Online und Informationsmanagement suche ich derzeit mehrere kompetente Mitarbeiter mit breiter Erfahrung in diesen Themengebieten, insbesondere in Konzeption und Projektmanagement.

Langfristige Perspektiven für Freelancer und in Festanstellung, Beginn sofort oder nach Absprache.

Arbeitsort: Baden, Schweiz

Bei Interesse und für weitere Informationen bitte Kontakt über meine Website aufnehmen: Schillerwein Net Consulting

Recommended Reading for Intranet Professionals – Week 03/2009

Still far from being up to date, but it’s a start… ;-)

Making Engagement Contagious
One of the best articles on the topic of employee engagement and the impact it has on customer engagement

What should you look for in your CMS license contract?
Vendors, even large ones, can be cooperative and flexible, but the tendency is this will only happen if you ask.

From victims to volunteers: WebNext, aimed to launch later this year, will transform how the intranet’s used at Sun
WebNext will allow each employee to tailor their own site, relevant to them – but this is a big step away from the local portals and customizable homepages of old.

Social Computing Behind The Firewall- Best Buy’s Video Case Study
I’d read about Best Buy’s social media efforts, mostly in the form of its Blue Shirt Nation project, but I hadn’t seen the depth of detail behind the company’s motivation until seeing the video below.

Publicising the launch of ‘Boris’ at City of Casey
In this interview, Website Coordinator Michael Cleland explains why the City of Casey’s intranet was named ‘Boris’ upon its launch in 2006. The site has proved hugely successful, winning an Intranet Innovation award in its first year. Michael says the site’s success is due in large part to its usefulness, but also the creation and powerful, consistent promotion of the intranet’s brand.

Effective Meetings and Decisions – not just for Intranet Teams

I stumbled across a little (hand-written) list of hints for effective meetings and decisions that I wrote down years ago when I was working as an Internet Strategy Director at Intel.

Here goes:

Meetings

  • have a clear purpose why you hold a meeting (esp. regular meetings lack this noticeably…)
  • have an (agreed upon) agenda
  • ensure thar every participant understands his role in the meeting and comes well prepared (sounds too good to be true, doesn’t it…)
  • have a clear understanding of how and to whom the results of the meeting will be communicated

I’d add “accurately stick to the timings”…

Decision Making

  • define what decisions have to be made (in a meeting, a project phase, etc.)
  • define when they have to be made
  • define who will (and can) make the decision
  • analyse who should be consulted (or notifyed) before deciding
  • have a clear understanding who will/can ratify or veto the decision
  • define who will need to be informed about the decision

From today’s perspective I would add “analyse who will have to support the implementation of the decision and thus should be involved as a stakeholder” to the list.

Anything else you’d think is relevant?

Recommended Reading for Intranet Professionals – somewhen End of 2008 ;-)

Ok, this is for archive reasons more than anything else – I’m really way behind my ‘reading schedule’ and so is this compilation of things that I found worth looking at is as well…

Updated Animation of the Gartner Magic Quadrant for Information Access
New Idea Engineering wondered what sorts of trends could be gleened from these reports, so we set out to animate the Gartner quadrant a couple of years ago

The Business Impacts of Social Networking
Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges.

Taking the ‘social’ out of Social Media – Social Tools in a Business Context
Presentation from Richard Dennision, BT at boye08

Creating strategic change
The conventional approach to change has ten structural weaknesses

Improving employee involvement on the intranet
One of the weakest areas within communication and culture is how effective the intranet is at making employees feel informed about what’s going on and that they can contribute to the organisation

Corporate Social Media Policies and Guidelines
Social Media & Blogging Guidelines Examples on the Web

5 Reasons Gen Y is Unprepared to Survive Recession, Layoffs
The current economic crisis may be the best test yet of Generation Y’s ability to survive. After all, this generation, which has been coddled by parents and educators, isn’t known for its coping skills.

Is it worth asking people what they want on your intranet?
When you go to the doctors does he ask you what drugs you want? Do you tell the tv repair shop just how to fix your tv?

Content Value Analysis for Intranets Part 2 – A methodology
When trying to tell an intranet manager or a content owner the hard truth (e.g. their content sucks) it can sometimes result in a ‘ yes it does – no it doesn’t ‘ sort of debate that usually goes nowhere.

Creating a new intranet: funnelling down to a solution
We start with a vague idea: “hey, let’s have an intranet!”. With no clear picture of what that means, our goal is now to “funnel” down to a concrete project plan. At each step, our activities should refine down what we are doing (and why).

Collaboration framework
a simple process reminding us that in business we must collaborate with a purpose, starting with business needs and resulting in outcomes

Should you have a Web 2.0 Strategy?
It set me wondering if an organisation have such a thing as a separate Web 2.0 strategy – in the sense of an agreed roadmap for the next few years?

Some recurring patterns in Intranet Strategy and Governance
This includes alignment with business strategy, senior sponsorship, enforcement of controls and risk management. In this post I thought I’d summarise some of the themes that seem to keep coming up:

Are your users always right?
However, this doesn’t mean you always get good advice by listening to what users say.

Web content management matures
“Vendor consolidation has fallen (slowed)… functions such as workflow, ease of use and multi-site management are no longer differentiating factors; they are the norm.”

SharePoint overview (pros & cons, MOSS)
“MOSS is very good for very good in smaller, workgroup environments,” says Alan Pelz-Sharpe, analyst, CMS Watch and his presentation on Evaluating SharePoint. “It’s not traditionally very good for 5,000 or 10,000 concurrent users.”

What the experts say about SharePoint (MOSS)
“SharePoint is good at a number of things,” says one SharePoint expert, addressing a group of SharePoint users and followers here in Aarhus. “But it’s bad at just as many.”

Intranet scent: best links are 7-12 words
“The 3-click rule: it’s complete crap!” says usability guru, Jared Spool, addressing the jboye08 conference in Denmark. “In fact, the evidence suggest the opposite. If you have hundreds of thousands of pages, it’s impossible to adhere to this rule… you can have 30 or 40 clicks if each click is progressively more relevant.”

Die wichtigsten Tipps für einen guten Online-Text
An dieser Stelle will die wichtigsten zusammen tragen, damit Sie sich schnell einen Überblick über das Thema verschaffen können.

Research on the Use of Social Software in the Workplace (PDF)
Shortly after launching Beehive we conducted a usage
analysis of the first several hundred early adopters and
found evidence of relationship building and ‘people
sensemaking’ throughout the site

Agile Development Projects and Usability
Agile methods aim to overcome usability barriers in traditional development, but pose new threats to user experience quality. By modifying Agile approaches, however, many companies have realized the benefits without the pain.

How Do You Define a “Failed Search” ?
But what makes up a successful search? And what are the clues that a search was a “failed search”.