Kommentare zu: Recipe for Failure… the Senior Management Blog on the Intranet

Von: What have we learned? Good Enterprise UX links from this week | Fransgaard.com

Fri, 01 Oct 2010 08:26:59 +0000

[...] Recipe for Failure… the Senior Management Blog on the Intranet [...]

Von: Senior Manager blogs and non-blogs | 2010 Intranet Trends | Globally Local… Locally Global | Globally Local… Locally Global

Sun, 23 May 2010 13:51:03 +0000

[...] short while ago Stephan Schillerwein wrote a blog post entitled “Recipe for failure, the senior management blog on the intranet“. Following on from Stephan’s post and the conversation that followed, I’d like [...]

Von: Stephan Schillerwein

Stephan Schillerwein — Tue, 02 Feb 2010 19:25:38 +0000

Thank you for all your valuable feedback!

@Alex: to be fair on this point I should mention that the project described happend in 2008. But still I of course agree to your point.

@mark: thank you for hinting me at that. From my perspective this is just an aggregation of intranet and social media related content, so I don’t really mind. Or should I?

Von: Mark Nash

Mark Nash — Tue, 02 Feb 2010 15:36:50 +0000

Hi your work has been copied and used to promote communitelligence: http://communitelligence.posterous.com/recipe-for-failure-the-senior-management-blog

They’ve done it with my content as well I’d thought you may like to know about it.

Von: Oliver Jäger

Oliver Jäger — Tue, 02 Feb 2010 10:28:26 +0000

The first sentence “Assume it will just work (after all, this is Web 2.0 stuff…)” pretty much sums it up.

The availability of free software for Web 2.0 applications and the urge to participate in “anything Web 2.0″ in combination with a “lets just give it a try” approach is a setup for failure and can severely hurt a companies or persons reputation.

What it really takes is careful planning, the implementation of processes, the appropriate software, and a commitment to learn and stick with it for a while.

As long as these requirements are not met blogs will just be successful by accident.

Von: Haroon Bijli

Haroon Bijli — Tue, 02 Feb 2010 04:34:22 +0000

This is not surprising at all. What complicates matters is the heavy dominance of fly-by-night social media experts/consultants. That’s the real problem – good advice on social media is hard to get. And when companies who have a tradition of good practices otherwise, get poor advice, it costs a lot in terms of reputation.

Von: EphraimJF

EphraimJF — Tue, 02 Feb 2010 02:18:29 +0000

Thanks for posting this Stephan.

This article lists some great practices to avoid and really nails the idea of learning from mistakes.

Seeing a list of poor practices that lead to failure seems much more interesting and helpful than the usual best practices lists I see.

Von: Alex Manchester

Alex Manchester — Mon, 01 Feb 2010 22:21:40 +0000

Yes, that looks like all the key points of ‘what not to do’ in one tidy list!

While I agree it’s valuable to learn from mistakes, at this stage I just don’t see how people can keep making them. Anonymous comments, ghostwriting, no training or target objectives, no response to valid issues… It’s a recipe for failure.

Von: uberVU - social comments

uberVU - social comments — Sun, 31 Jan 2010 08:38:12 +0000

Social comments and analytics for this post…

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Sun, 31 Jan 2010 05:27:02 +0000

[...] Recipe for Failure… the Senior Management Blog on the Intranet at Intranet Matters intranet-matters.de/2010/01/29/recipe-for-failure-the-senior-management-blog-on-the-intranet – view page – cached Next Generation Social Information, Collaboration and Communication Platforms [...]