The Digital Workplace – Building Blocks

This is the final part of a mini-series giving a preview on our whitepaper about the Digital Workplace. The whitepaper which covers all the topics in detail is available for download from Friday (Oct. 14th) and you can pre-register for it using the link that you will find at the bottom of this post.

 

The previous posts looked at the vastly changed nature of work in organizations today and the massive problems this has brought along with it. It is now time to look at the instrument to change this situation a bit more in detail.

As already mentioned earlier, the Digital Workplace is not primarily an IT-system. While technology ultimately is the indispensable enabler a Digital Workplace is made up of, it can only be effective when completely embedded into all aspects of an organization. This of course is only possible if fully backed by management and accompanied by substantial change management activities. Both work and management practices need to adapt for the better in order for the Digital Workplace to live up to its full promise. Furthermore, a “logical infrastructure” (e.g. enterprise-wide information architectures) has to be in place just as much as the technical one.

 

Supporting all aspects of information work

Today’s situation in information work can be compared to an ill organized workshop where tools lie about all over the place and workers constantly have to look how and with which tool to best do their next task. What we should be having instead is a highly automated assembly line with everything in place and manual activity focussed on what human intervention is required for.

In order to deliver on that promise, the Digital Workplace has to support information work from end-to-end instead of just being a repository that can be accessed when needed. Given the broad spectrum that information work has in organizations, also the scope of the Digital Workplace needs to be comprehensively covering that spectrum.
This “holistic” approach can make it hard to grasp what the Digital Workplace actually is.

In order to make sense of the multitude of disciplines and functionalities involved in the Digital Workplace, it should be seen as a framework that is made up of different building blocks. Organizations can make us of these in accordance to their respective needs. There are three types of building blocks:

  • Work Performance Building Blocks: there are 4 building blocks in this area, covering all aspects directly related to performance in information work. They include personal performance, team performance, organizational performance and process performance.
    Personal performance for instance is about having a central place where all the information and functions relevant to a person come together. This includes having a single repository for all personal and team or project tasks combined, seeing at a glance what is currently happening in all the projects and activities you are associated with, having overview panels for all metrics relevant to you (from target achievement to expenses reimbursement status) or direct access to information from any sources important to you whether in- or external. It also provides resources to draw upon in regard to continuous learning, organizing information relevant to you, getting paper-based information in and out of the Digital Workplace and many more utilities that enable a true one-stop-shop experience for everything a person needs to get their job done.
  • Generic Building Blocks: this includes 2 areas only indirectly related to performance and tasks, namely “Communication & Information” and “Culture & Relations”. Both are aimed at providing resources for all things not directly embedded in an employee’s work tasks, like for instance everything relating to corporate culture.
    In the Digital Workplace this will become even more important, as the tools we do our work with are an integral part of our day-to-day experience of the company we work for. Naturally, a professional, well-designed, ergonomic tool will allow for a more positive experience than one which is unpleasant to look at, cumbersome to use and frequently frustrates you as it doesn’t support you in your tasks as it should do.
  • Foundational Building Block: this provides the structures, context and services that build the foundation of the Digital Workplace and that are offered to and used in the other building blocks. This is the “engine” below the components described above. Unlike in current systems (where for instance the intranet has its own distinct search engine) it provides its services to all the components. This is a key distinction in order to make services available truly cross-system. Without them, a unified user experience and “single-point-of-working” is not possible.

 

The report contains detailed descriptions and sample scenarios for all building blocks.

 

A place for all your information, messages and notifications

While the Digital Workplace consists of many parts and pieces, some such elements that are key to the success of the Digital Workplace are outlined in a separate chapter of the whitepaper. One such key element is the Universal Inbox.

There is a strong motivation behind this, as it is not sheer information volumes alone that impact employee productivity and frustration most, but diversity of channels, information types, systems and media. In that environment, today’s number one information management tool, the e-mail inbox constitutes but one of many channels that employees constantly (have to) check for messages, news and notifications of all sorts. And with each new system an additional place to check is introduced, further impacting productivity and stress through constant system change.

Rather than further adding to the already high levels of information sprawl, the Digital Workplace needs to do away with that burden by bringing together all messages, news streams, alerts and notifications an employee receives across all systems, channels and devices in a single place.

This place can be thought of as a personal, fully customized “Universal Inbox”. It is likely to be one of the most important factors for employee acceptance of any Digital Workplace as its benefits are clearly obvious upon first use. All information relevant to a person is aggregated in a single place with rich capabilities for filtering and acting on the respective messages and notifications.

Until now the role of the universal inbox has been delegated to the email software for lack of alternatives. Many systems for instance send emails to users to notify them about news and changes that occur in that system (e.g. a workflow system sending a notification about a new task a person has been assigned with). Lack of integration, interactivity and control make this concept no longer an option in the Digital Workplace.

 

The next step

I hope this series of teasers to the whitepaper “The Digital Workplace – Redefining Productivity in the Information Age” has sparked your interest in the topic.

From Friday, October 14th, you can download the full whitepaper free of charge from the website of Infocentric Research or order a paper copy there. Pre-registration is already open.

Link: The Digital Workplace – Redefining Productivity in the Information Age

The Digital Workplace – the enabling environment for information work

Today, information-related work constitutes the number one activity for any organization – both from a quantitative as well as from a qualitative perspective. And despite decades of investment in information technology, information and information work is still badly managed and a source of unparalleled waste in employee productivity.

This situation serves as the basis for an upcoming whitepaper about the “Digital Workplace” which I have been working on. It is to be published at the end of this month. While in layout and production, I want to share some previews into the content of the report.

The whitepaper makes a strong case for why we need to completely change our perspective when it comes to intranets and the many other tools and work practices we use when dealing with information. It does so by first establishing just how big today’s problems in information related work are and why current approaches don’t get to the root-causes of these problems. It goes on to describe the building blocks a Digital Workplace is made up of as well as to outline a number of key elements required for success (most of which are largely non-existent in current information systems like intranets et al.). This is followed by an extensive overview of the business benefits a Digital Workplace will bring to an organization and advice on how to get going into the right direction.

The report, which is titled “The Digital Workplace: Redefining Productivity in the Information Age” will be made available free of charge (as PDF).

The “preview” for the report will be made up of three parts:

  1. The scope of the Digital Workplace
  2. The giant problem the Digital Workplace addresses
  3. Building Blocks of the Digital Workplace

The first part will be published here towards the end of this week.

For further information and pre-registration please see: The Digital Workplace Report

Recipe for Failure… the Senior Management Blog on the Intranet

I was just reading a not publicly available case study on how not to do it when it comes to internal CEO (or CxO) blogs. The case study is about a big company (that shall remain unnamed*) that failed in an effort to establish blogging for their senior management on the intranet. The goal: to promote open exchange in the organization.
Here’s the approach they took – I urge you not to try this out in your own organization:

  • Assume it will just work (after all, this is Web 2.0 stuff…)
  • Provide one blog for all the senior managers to use together (to ensure hampering of personal identification)
  • Allow anonymous commenting in an environment with negative and unconstructive potential
  • Don’t address the issues raised in critical comments (to ensure them reappearing again and again)
  • Don’t brief your senior managers on how to make use of this instrument
  • Tell them that it is okay for the communications department to write the postings in their stead (to ensure loss of spontaneity and authenticity)
  • Don’t change the programme if you see that it doesn’t work, but rather leave it on its own to die in silence (to ensure a good starting position if you ever think of giving it another try)

I think that the value that can be derived from bad practise in the field of Intranet 2.0 approaches is quite substantial. As obviously defective the points listed above might seem, they keep coming up in projects again and again. In a way they (or at least some of them) seem to reflect a kind of “natural behaviour” in organisations today. So, having examples that prove that it is not going to work this way will hopefully help ease some of the discussion we all lead when introducing Web 2.0 approaches in the enterprise.

*Disclosure: I have no financial involvement with the company this case is about and they are not a client of mine or the organizations that I represent

Content Branding, Wiki-Intranet und Portal Roadmap

Auf Contentmanager.de ist mein Review der letzten beiden Episoden von Intranets Live erschienen:

Spektrum der Intranets: Content Branding, Wiki-Intranet und Portal Roadmap

In dem Artikel werden folgende Themen und Intranets betrachtet:

  • Arup: Die Informationsflut durch Content Branding zähmen
  • Razorfish: Ein Intranet wie Wikipedia
  • BT: Diskrepanzen zwischen geschätztem und realem Wert des Intranets
  • Vivisimo: Dashboard-Homepage und Clustering der Suchresultate
  • Capital One: Der Blick nach vorne: die Roadmap

Intranets brauchen den richtigen Farbton

In Notizblog der ECM WORLD ist heute ein Interview erschienen, dass Thomas Koch (Kongress Media) mit mir geführt hat:

“… Vor diesen Hintergrund könnte man denken, dass dezentral oder von unten her kommende Initiativen grundsätzlich abzulehnen sind. Das ist natürlich nicht der Fall. Auch hier ist die Welt nicht schwarz-weiss, sondern es kommt darauf an, den richtigen „Farbton“ für das jeweilige Intranet zu finden. Also die richtige Mischung aus „top-down“, „bottom-up“ und auch „in-between“, die dem Unternehmen, seinen Mitarbeitern, der Arbeitskultur etc. entspricht. Und dabei tun sich viele Unternehmen gerade im Hinblick auf Social Media Ansätze sehr schwer. …”

Komplettes Interview: Intranets brauchen den richtigen Farbton

Good Tags – Bad Tags: Social Tagging in der Wissensorganisation

Unter diesem Titel ist im Waxmann Verlag ein Buch erschienen, für das ich den Beitrag “Der ‚Business Case‘ für die Nutzung von Social Tagging in Intranets und internen Informationssystemen” geschrieben habe.

Das Buch ist sowohl in gedruckter Form (für  29.- €) als auch kostenlos als PDF-Download verfügbar:

Buch “Good Tags – Bad Tags”

IBF 24 und Social Networking bei Nissan

Das Online-Magazin Contentmanager.de hat einen Review von mir über die virtuelle Intranet-Konferenz “IBF 24″ veröffentlicht. Neben dem allgemeinen Rückblick enthält der Artikel auch eine Zusammenfassung der äusserst spannenden Präsentation von Nissan’s interner Social Networking Plattform “N-Square”.

Link zum Artikel:
Welt-Premiere für Intranet Manager bei IBF 24

Das Archiv von IBF 24 mit vierundzwanzig Stunden Live-Material ist übrigens auch für Nicht-Teilnehmer der Konferenz zugänglich (kostenpflichtig).